·日本オラクル（本社:東京都千代田区紀尾井町、代表執行役社長　最高経営責任者：遠藤 隆雄、以下 日本オラクル）は、企業の卓越した業務遂行、つまり、オペレーショナル・エクセレンスのさらなる拡張と、卓越した経営管理、つまり、マネジメント・エクセレンスの実現を支援する、「Oracle Enterprise Performance Management System（Oracle EPM System）」の提供開始を発表します。本システムは、業界最高水準の、包括的で、統合的な企業パフォーマンス管理（以下、EPM）ソリューションです。

企業が経営環境の変化をいち早くつかみ、市場で勝ち抜いていくためには、マネジメント・エクセレンスの実現が不可欠です。マネジメント・エクセレンスの実現には、次に掲げる成功への戦略 （STRATEGY-TO-SUCCESS:S2S）フレームワークを活用することで、企業に圧倒的な競争優位性をもたらします。

S2Sフレームワーク
・ステークホルダー環境：企業はあらゆるステークホルダー（投資家、パートナー、顧客のみならず、社会全体）のネットワークの上で営まれており、企業のパフォーマンスに様々な形で貢献を享受しています。ステークホルダーの求めるものを理解しそれに応じた場合にのみ、貢献を得られますから、常にそれらを結びつけ、パフォーマンス管理の基盤とする必要があります。最近重要視されているものは、“持続可能な発展報告”、つまり、サステイナブル・デベロップメント報告です。これは業績や社会的責任、環境への影響に関連した情報の継続的な報告、情報収集、分析、開示を指します。

・市場分析：市場力学を理解することは、戦略目標を決めたり戦略自体を評価したりするうえの、最初の重要なステップです。新製品やサービスが登場し、新しい競合が市場に参入し、顧客の行動が変化しビジネスのペースが加速します。これらを予測し、正しい戦略決めをするためには、CI (コンペティティブ・インテリジェンス) – 市場競合情報とBI（ビジネス・インテリジェンス） - 内部情報を統合させ分析し、市場の動向を理解し、自社が市場でどのような位置けにあるのかを見極めることが重要です。

・ビジネスモデリング：企業は多くの戦略的オプションを利用し、最適なステークホルダーとビジネスモデルを選んだ時に大きな成功を収めることができます。自社で新製品を投入して成長をさせるのか、それともパートナーを見つけるのか。組織のダウンサイジングが必要な場合、特定の事業部門を売却するのか、それとも全社的にリソースを削減するか。これらの答えは、単にROI（投資対利益）の試算によってではなく、市場ニーズに適合させることを含めた上で判断をするべきとされています。こうしたことを鑑みて、戦略的なパフォーマンス管理では、柔軟なシナリオ分析が不可欠です。

・事業計画：企業は、目標を決めその達成のために計画（予算）を編成し、進捗をモニタリングし、差異分析を行います。計画を1年に1 回だけの編成作業とするのではなく、実際の活動につなげ、市場およびステークホルダーのニーズと社内リソースおよび活動のバランスを取るために継続的に調整していき、常に戦略目標に結びつける必要があります。それには、ローリング・フォーキャスト*が極めて重要です。市場または社内に変化が起こるたびに、新しい業務予測と財務予測をおこないます。差異分析は、予算ではなく、企業と市場の相対的な比較を行うことが必要です。
*ローリング・フォーキャストとは：業績予測を現時点から例えば１年と決め、毎月又は四半期毎にその時点から先１年の業績予測を見直すこと

・ビジネス遂行：戦略の実際の価値は、その遂行つまり業務ステップにありますので、計画（予算）は、実際にアクションに落とし込める必要があります。また、それをモニタリングするべきです。サイロ化された情報は、パフォーマンス管理の大きな障害の一つです。これを横断的に分析するために、マスター情報管理で、統一された製品、顧客、組織コードを使用することが有効です。多くの業務は標準化が可能ですし、それを行わなければ、他社との差別化を図ることはできません。標準化と効率化によって、オペレーショナル・エクセレンスの基準を確立することができます。

・ビジネス結果：企業では、戦略から成功までのサイクルを経験するたびにフィードバックを基に教訓を得るべきです。したがって、その全プロセスにフィードバックを提供するための業績指標を設定する必要があります。業務管理担当者はリアルタイムに情報を必要とし、経営企画はパフォーマンス差異分析を必要とし、戦略担当者は戦略目標に対する進捗や全市場との比較を必要とします。ステークホルダーは、自身の貢献と企業側の要件への対応を確認する必要があります。ダッシュボードやスコアカードは、経営層だけのものではなく、全てのスタッフやステークホルダーに必要なのです。
　
・マネジメント・エクセレンスを達成するために企業は、適切なBI およびEPM ソリューションを導入することにより、これらのプロセスを最も効果的に行うことができます。「Oracle EPM System」は、パフォーマンス管理とビジネス・インテリジェンス（BI）を統合し、幅広い戦略管理、財務管理、および業務管理プロセスをサポートします。これにより、企業は他社との差別化を図り、市場をリードすることが可能になります。

·本製品はハイペリオンの最先端の業績管理アプリケーションやビジネス・インテリジェンス（BI）技術と、拡張性の高い「Oracle Fusion Middleware」や「Oracle Applications」などオラクルの基盤を統合する上で、重要な一歩となります。

·「Oracle EPM System」では、以下のような部分が強化されています。
○ 新型の収益性管理アプリケーション、「Oracle Hyperion Profitability and Cost Management」の提供開始。組織全体のビジネス活動のコストを明確に、且視覚的に把握可能なため、効率化とリソース調整が柔軟に可能。（関連プレスリリース：http://www.oracle.co.jp/news_owa/NEWS/news.news_detail?p_news_code=1883）。
○　財務データの正確性と内部統制を担保するデータ連携ツール「Oracle Hyperion Financial Data Quality Management」の日本での提供開始。経理ユーザが導入・管理でき、連結プロセスで決算早期化に大きく役立ちます。
○「Oracle E-Business Suite」との統合。EPMアプリケーションから基幹システムへと直接アクセスが可能なため、迅速かつ正確な分析が可能です。
○ オラクルのデータ統合技術、ビジネスプロセス管理技術、ID管理技術など、「Oracle Fusion Middleware」との統合。既存のIT投資を活用し、総所有コストを低減できます。
○「Oracle Essbase」用の、ウィザード形式の新型デザイン環境「Essbase Studio」。多次元分析キューブやアプリケーションの構築、展開、運用を簡素化します。
○「EPM Architect」は、業績管理製品群の統合管理ツールで、マスタデータの一元管理やアプリケーションの集中的な構築や運用を可能にします。
○ 新開発の共用「Calculation Manager」。予算や連結その他アプリケーション全体のビジネスルールをGUIでわかりやすく設計、管理することができます。
○「Oracle EPM System」としての統合が図られており、共通ウェブ「Workspace」、Microsoft Officeインターフェース、共通インストーラ、ライフサイクル管理機能などにより、管理・所有コストの低減に大きく貢献します。

・「Oracle EPM System」では、現行のオラクルのERPを利用する顧客に対し、戦略的な最新の業績管理アプリケーションを提供するほか、未来の「Oracle Applications」にシームレスな統合を行う基盤も得られます。
·サービス指向アーキテクチャ（SOA）基準に対応した「Oracle EPM System」は、ホット・プラガブルで、SAPなど、非Oracleのデータソースやプラットフォームにも対応します。
·「Oracle EPM System」の展開オプションとして、「On Demand」と「On Premise」のモデルが準備されています。
·「Oracle EPM System」はWindows Serverプラットフォームで現在利用可能です。

If you are planning to attend Oracle OpenWorld September 21 - 25 in San Francisco and are interested in the latest information about Oracle E-Business Suite Release 12 and 12.1, I have a Focus On document to share with you, with more to come.

In addition, here is a list of the Oracle Keynotes and some very important General Sessions:

Monday, September 22, 2008
9:00 a.m. – 10:45 a.m. MOSCONE NORTH, HALL D
Complete. Open. Integrated: Oracle's Strategy to Bring Value to Your Business
Charles Phillips, President, Oracle Corporation
Chuck Rozwat, Executive Vice President, Product Development, Oracle

11:30 a.m. – 12:45 p.m. MOSCONE NORTH, HALL D
Applications Unlimited and the Future of Applications
Ed Abbo, Senior Vice President, Applications Development, Oracle

1:00 p.m. MOSCONE WEST 2002/2004
Oracle E-Business Suite Applications Strategy and General Manager Update
Cliff Godwin, Oracle; Murali Subramanian, Oracle

Tuesday September 23, 2008
1:00 p.m.
Oracle E-Business Suite Investment Strategy Overview and Release 12.1 Update
Jon Chorley, Oracle; Ognjen Pavlovic, Oracle

2:30 p.m. – 4:30 p.m. MOSCONE NORTH, HALL D
Your Information@Work
Thomas Kurian, Senior Vice President, Oracle Fusion Middleware, Oracle

5:00 p.m. MOSCONE WEST 2002/2004
Oracle E-Business Suite Release 12 Customer Success and Upgrade Panel
Sreeni Garlapati, Meru Networks; Tom Holt, NETGEAR; Rich Pickett, San Diego State University; Annette Melatti, Oracle

Wednesday September 24, 2008
2:30 p.m. – 4:30 p.m. MOSCONE NORTH, HALL D
Extreme. Performance.
Larry Ellison, CEO, Oracle Corporation

* ORACLE E-BUSINESS SUITE - APPLICATIONS TOOLS AND TECHNOLOGY

While DIDW (like any conference) tends to have its share of vendor sales pitches, it is always good for a few sessions to inspire me and give my gray cells something to work on. My biggest problem tends to be figuring out how to divide my time, because unlike Burton Catalyst, where I know which track to just plant myself in, every session on the agenda here is related to identity. Looking at this years agenda, I see some interesting sessions planned.

Oracle will obviously have a big presence there. Besides being a Platinum sponsor, there will be a few folks from Oracle speaking:

• Eric Leach will be talking on "Next Generation Access Management Solutions" [Sept 9 from 12:20 - 1:10pm]
• Phil Hunt will be talking about the Identity Governance Framework [Sept 10 from 3 - 3:50pm]

And some of our customers will be on panels discussing lessons learnt in tackling some thorny identity issues:

• Brenda Hughes from Cisco on "Successful Compliance Deployments" [Sept 10 from 11:25am - 12:15pm]
• Vikas Mahajan from AARP and Divya Sundaram from Motorola on "Successful Virtual Directory Deployments" [Sept 10 from 11:25am - 12:15pm]

(Hmm, too bad both the panels are at the same time)

I know a lot of folks that will be making it out to DIDW, so I look forward to some interesting conversations over food and libations (drinks are always a good way to get the tongues wagging). An attempt I made on Twitter at organizing a tweetup at DIDW didn't really take off, probably because it was too early for people's plans to be made. But if you are going to be there, let me know and I would love to meet up. And I will be spending some time at the demogrounds earning my keep, so stop by if you just want to have a chat.

Oracle Mix is a great start for an internal / external social networking site and I recommed you check it out - start with me and Billy, if you like. We'll be your friends.

I just signed up for OpenID on Billy's recommendation and used Windows cardspace to register - hitting two buzzword / paradigms in one go. So far I think it's a great way forward and I really see this being a better way to authenticate on the public web than always using the same username and password because who can remember all that stuff? I haven't explored all the functionality to make a judgement on Enterprise applications, and whether it's better, easier, or more secure than LDAP or AD.

I'm even twittering as well - although I don't think anyone except a couple of spammers cares right now. I'm not 100% sure of any enterprise value to this, but it's nice to see which time zone / city your friends are in this week. I love Bangkok as well, by the way - maybe I'll post some Thai Ronald McDonald pics here too. And we need tuktuks in New York City right now! How could they be more dangerous and dirty than most NY cabs?

I do draw the line at Facebook and MySpace, though. I was going to make a comment saying I'm an adult, so don't belong there - but then I remembered my esteemed colleague's recent post and I certainly would not want to imply he's not an adult.

Bottom line for me, though, is how can we use these tools to improve our work lives? (since that's my focus here). We are taking the lead within Oracle to incorporate these types of functionality into the enterprise with the goal of added connectivity, functionality, and efficiency. We may even throw some added fun in there too.

We have most of the basics planned out for the coming weeks to make sure we keep you posted on all things Oracle OpenWorld, but we thought this would be a good time to ask you straight up what you think of our blog so far. Are we sharing the right information? Are we responsive enough (we sure try)? Is there anything you'd like us to cover that would make you come back more often?

We're here to tell the story of the Oracle community's biggest event of the year, and cover as many facets as possible. So, please feel free to share your thoughts and requests in the comments. Thanks!

You can get the zipped java doc for the 5.6.3 release here.
You can get the zipped java doc for the 10.1.3.4 release here

Should be enough in there for you to work out whats needed in terms of parameters.

To use the functions you need to prefix them with

<?xdoxslt: function_name(parameters) ?>

Enjoy!

First, the more that I work with the 6.5 version of Aqualogic User Interaction (now called Webcenter Interaction) the more I see opportunities for social applications within the Enterprise in general. The Aqualogic portal has always been community centric and social to some extent but as more and more everyday users delve into the social computing world outside of work we are seeing more socially based solutions thought up for common use cases. This is the result of users experiencing new constructs to solve problems. For example, if someone's main form of communication is email and they are familiar with little else they are more inclined to think of an email-ly solution to a use case around communication like support@blah.com. For those who wander into the social computing world outside of work they gain new constructs to solve issues using contructs like sms, rss, activity feeds, etc.

One such use case comes from a governent agency I had the pleasure of visiting in western Australia earlier this year. I was onsite for a two week workshop for estimating level of effort for migrating onto the ALUI portal platform. Part of the workshop involved "gotta haves" while part of the workshop involved "nice to haves".

One of the use cases that they brought up was the need to communicate to non-employees. This agency runs a very large apprentice program so that students who have recently graduated from high school but who will not be attending college can learn a skill or trade. This large group of apprentices is placed through the agency but does not work directly for the agency. They do however have to be communicated to both en masse as well as individually. Many of the locations that the apprentices work at do not have an internet connection or computer at all so there is no way for these users to log in and check email or to log into a portal. We kicked around the idea of using an sms gateway to send activity feeds or one off messages to the group but as a quick hit i mentioned twitter.

One person in the group was semi-familiar with Twitter and had a construct for understanding the concepts. I did a quick POC to introduce the group to twitter. I had them all sms "follow blahblah" to 40404 which registered their phone for the twitter feed. From then on you can post to blahblah timeline and everyone who chooses to follow receives the feed via sms. The simple steps would be to send out a communication (whatever their current method was) that asked all apprentices (vast majority having cell phones with sms capability) to follow the corporate username on Twitter. A portlet would be written that posts timeline entries to the Twitter account and uses Twitter's sms gateway to handle the sms blast to the apprentice group.

As I pretty up the portlet I'll post other use cases that I've seen that lend themselves to some sort of Twitter-like solution. Certainly just in the realm of Enterprise 2.0 facebook-y apps having a way to post to and read from your twitter timeline would be useful. The next post will deal with the portlet itself.

There are a lot of cool features to JAX-WS that were incorporated into 10gR3 but the ClientGen wizard is one of my favorites.  One of the great things about ClientGen is that it gives you an additional choice to using the more classic Service Control wizard that was part of Beehive and part of prior Workshop releases.

To keep this entry brief I'll write only about invoking the wizard and the first page of the wizard that can be used for selecting an appropriate WSDL that ultimately creates the Client Gen JAR file.

ClientGen can be used in both JAX-RPC and JAX-WS web service projects. I usually put it into a JAX-WS web service project since then I can use other JAX-WS features.

There are two ways to invoke it: 1) from File > New > Other > Web Services > ClientGen Web Service Client or, 2)  right-clicking on a WSDL within a web service project.

When invoked from File > New... the 1st page of the wizard displays as shown below. Here you can choose from a local WSDL in either a valid JAX-WS or JAX-RPC project.

If you choose the remote WSDL Location radio button you have the ability to choose a WSDL off the Internet from which a ClientGen JAR will be created.  As shown below the remote radio button is chosen and then a user can choose a valid project to place the created ClientGen JAR.

If a user invokes the wizard from right-clicking on a WSDL - the second way of invoking the wizard mentioned above - then he'll have to hit the back button once after the wizard pops since a WSDL is already selected.

If the user uses the second method to invoke the ClientGen wizard by right-clicking on a WSDL in his project then we presume he doesn't need to see the first page of the wizard but we provide the option of going to the first page if he changes his mind of what WSDL to use.

Regardless of the path taken to get to the wizard's WSDL selection page, once the remote WSDL location is selected and a valid WSDL URL is provided, the user must then click Validate WSDL button to make sure that the remote WSDL can be used to create the JAR file. If the WSDL URL is validated then the Next button will be enabled so that the user can choose other features in subsequent pages of the wizard and finally click Finish.

That's it for now. I'll return with another posting on subsequent pages for the wizard in the next few days.

Resources:

OTN Download Site

OTN Homepage

Eclipse 3.3 Update site URL: http://download.oracle.com/otn_software

Eclipse 3.4 Update site URL: http://download.oracle.com/otn_software/oepe/ganymede

In addition to capabilities provided by Eclipse and Web tools platform, OEPE
provides the following features:

• Fastswap - Java Class Redefinition support for WebLogic Server
• Develop, debug and deploy to Oracle WebLogic Server 10gR3, and multiple previous versions
• Remote deployment and debugging, JSP Debugging for WebLogic Server 9.x and higher
• Virtual EAR technology that improves WebLogic Server deployment performance for large applications
• Leverage WebLogic Shared J2EE Libraries to make packaging of Enterprise Java Applications easier and faster
• Deployment descriptor editors for weblogic.xml and weblogic-application.xml
• Oracle Database Plug-in for Eclipse Data Tools Platform
• Facelets Tools Project Tech Preview (incubator)

As has been addressed in this blog and elsewhere, a wholesale, mass migration of blog content from those BEA community sites was, for a variety of technical and organizational reasons, wildly impractical. The migration of blog content was therefore left to the individual bloggers.

Former BEA bloggers who have launched blogs here on blogs.oracle.com and migrated old content will be doing members of the original Dev2Dev and Arch2Arch communities an enormous service by carefully and thoroughly tagging any migrated posts, and taking any other steps to make content easy to find.

There are a limited number of formats but you can add/remove elements to the formats. For example you can add a '$' or any other currency symbol to any of them so '#,##0.00' can be updated to '$#,##0.00'. All very well if you have a report with a single, known currency, what can you do if there are multiple currencies or unknown currencies at design time?

We do have a format-number function thats documented, again it suffers if you dont know the formats you need. We now have (5.6.3+) a format-currency function - this is format-number on plenty of caffeine. It takes the format:

<?format-currency:value;currency_code;'true|false'?>

Only thing that needs explanation is the true|false - this turns the currency symbol on or off. If its 'false', you'll get the correct number formatting but no symbol.

You can of course substitute in XML values for the currency_code. Assuming we have the following XML.

<G_INVOICES>
<TRX_NUMBER>510262</TRX_NUMBER>
<TRANS_TYPE>Standard</TRANS_TYPE>
<TRANSACTION_DATE>13-DEC-05</TRANSACTION_DATE>
<CURRENCY>EUR</CURRENCY>
<TRANS_AMOUNT>19349.69</TRANS_AMOUNT>
</G_INVOICES>

we can use the following for the currency formatting field.

<?format-currency:TRANS_AMOUNT;CURRENCY;'true'?>

this will give us the correct currency formatting and add the currency symbol if available, otherwise we'll drop in the currency code provided. You can now generate the following types of output.

10¢ to the first person who finds out what an MGA is!

It's axiomatic that everyone wants to minimize maintenance downtimes for their E-Business Suite environments. This is particularly crucial for environments with users in multiple timezones. I've previously summarized some of the most-effective ways of reducing patching downtimes for E-Business Suite environments. As noted in that article, one of the best ways of minimizing your maintenance downtimes is to use a staged Applications system.

The staged approach allows you to perform as many changes as possible in an offline Apps environment, and defers taking down your production environment only for the final database patches tasks. Using this approach, you apply your new patches to an exact clone of your production E-Business Suite environment. This can be done while your production system is still running. The staged Applications environment is then used to run database updates and APPL_TOP changes into your production environment.

We've just gone live with a juiced-up search engine that's great for helping you explore and plan for Oracle OpenWorld 2008.

Here's how to use it. First, got to the home page, registration page, or any other page on the Oracle OpenWorld Web site. Enter your search term in the search tool at the top-right of the page. Now use the "Group by" and "Sort by" dropdowns to arrange your search results by relevance, type, title, venue, and time. It's the perfect way to see what sessions are available in a particular stream, at a specific venue, or at a time that fits your schedule. (The screengrab on the left shows the first four results for a search on the term "grid computing" grouped and sorted by type and venue.)

You can also start your search by entering your search term on oracle.com. When you get your results, use the "In the section" dropdown to select "OpenWorld SF 2008." This will display your results with the useful "Group by" and "Sort by" options.

Happy hunting!

すっかり夏も終わりな雰囲気、秋も目の前。

蝉の声も、アブラゼミからミンミンゼミ中心に。
夏の終わりごろというと、ミンミンゼミとツクツクボウシの声をよく聞いた気がしましたが、あまりツクツクボウシの声を聞きませんがみなさんの廻りではどうでしょうか。

日本の気温環境の変化で、アブラゼミの北上とクマゼミの勢力が広がっているらしいです。
自然環境の変化に敏感な昆虫ですから、人間社会へも影響があるような事象がおきつつあるのかもですね。。。

予兆を予知・感知できるITソリューションが必要と、最近よく言われてますが、身近に感じるタイミングがきつつあるのかも。

Today, we stand on the threshold of a new Internet era, with information services holding vast potential to enhance the lives of billions more people. It will be a journey of discovery, with mobile communications paving the way to the Internet.

The spread of voice communications continues its dizzying rise, already shooting past three billion mobile users. The next stage in the evolution of world communications is widespread information services. People need to be taken on a journey of discovery, to learn how to use services and explore the rewards for themselves.
The welfare of billions across the world will be improved by universal access to relevant, practical ICT. In  healthcare, education, agriculture, business and public services, information offers a myriad of ways to help people in their daily lives. However, the route to the sources of information everywhere in emerging
markets is not straightforward.

Mobile Internet for the masses

Access is, of course, fundamental. The sheer cost-effectiveness and convenience of mobile technologies will prove decisive. Mobile devices are pervasive, with penetration growing at a rapid pace. They also offer great interactivity and are highly affordable. Yet that is only part of the story. Conventionally, the industry has talked
about the technologies needed to provide connectivity, as though simply giving people access to services is
enough. We now know that we need to go further, involving new thinking at all levels. This is a journey that involves
the entire industry and beyond: operators, local communities, governments, content creators, local businesses and communities, as well as the individual consumers themselves. Even the best connected countries have much scope to improve how well the Internet and information services are being used. In emerging markets, that essentially boils down to building the competence and motivation to use information services, as well as rolling out the infrastructure.

New types of services will be needed

People intuitively understand the value of voice communications. Telephone conversations are natural, their content is user-generated and in the local language. It is easy to learn how to make a telephone call, even for people who are illiterate. However, little of this applies to existing information services. “The Internet for the next billion consumers will be very different to the services prevalent in advanced markets, says Mr. Jawahar Kanjilal, global head of emerging market services at Nokia.
“The mass of consumers in emerging markets lives in semi-urban and rural areas. Villages are far apart. A trip to
the city is a big event in many people’s lives. We need to understand that their context is highly local.
“Many of these potential customers do not know what the Internet is and what it can do for them. Rather than
talk about the technologies involved, the industry needs to turn this around and take the consumer’s point of view
as our starting point.”

Affordability is crucial to success

For consumers, affordability translates into total cost of ownership (TCO). TCO is the total amount needed to buy and use the service. This includes the price of the mobile device, the price for the service and the tax levied on both. Recent years have seen a 33 percent reduction in mobile handset prices across emerging markets, yet TCO has decreased by only 1 percent. “We estimate that 2.7 billion people earn two US dollars or less per day, and have a budget of three US dollars or less per month to spend on ICT,” says Mr. Frank Oehler, head of business
development at Nokia Siemens Networks. “To meet this market need, it is important that operators can offer affordable services. And they must keep operational and capital expenditure per subscriber very low to create sustainable business.
“All this means that providing mass access to information services is a major challenge for operators. It demands
a mix of innovative technology and novel business models that focus on major issues such as reducing the
power consumption of base station sites, sharing site infrastructure to reduce capital costs, and solutions that
cut backhaul costs. One solution that meets these criteria is Nokia Siemens Networks Village Connection, which is extending mobile and internet cover-age into rural areas,” continues Oehler.
Lowering costs for consumers will encourage greater mobile penetration and accelerate the adoption of services.
This will inevitably lead to productivity improvements and social enhancements that help to drive up economic activity.

Costs must be easy to understand

Transparency and simplicity in pricing is also vital for building confidence among consumers. While developed
markets have experienced tremendous growth in data use driven by flat rate pricing tariffs, these are typically
pitched too high for lower income consumers in emerging markets. Operators and service providers need to find
new and innovative pricing models that suit consumers in the lower-income segment.
Costs can be reduced further through schemes in which a mobile device is shared. Or Internet kiosks
can be set up to provide on-demand access within a village and for smaller settlements in the local area. This
enables consumers to use services for themselves, see how the services work and understand the value that they can bring into their lives.

Learning the skills and value of ICT

Through a shared experience, consumers can create competence and motivation, which are two further steps along the journey towards mass adoption of information services via mobile communications. “Building consumer awareness and capability takes time. Ease of use is essential,” explains Kanjilal. “SMS-based services have the potential to open up the market because of their simplicity
and the ubiquity of GSM mobile networks. There are also opportunities in using voice-based services, which is important to overcome the illiteracy barrier.” As well as matching people’s income patterns and competence, information services need to fit their needs. Consumers will only be motivated to use services that they can see bringing immediate, tangible benefits and improvements to their lives.
Recent Commonwealth Telecommunications Organization research on local e-content discovered that people
in emerging markets welcomed information services, especially about job opportunities, markets, education,
banking, health and travel. Livelihoodbased services, as well as popular entertainment services, will be key areas for future services.

Enhancing quality of life

It is early days, but new services are already popping up on the radar. In Kenya, for example, Safaricom’s M-PESA service, which offers mobile-based payment, is generating much interest, with registrations surpassing 6,000 per day. The service is aimed at prepaid mobile subscribers without bank accounts. “People with lower incomes will not part with any money unless they see intense value from a service,” says Kanjilal. “Services must focus on enhancing people’s income and quality of life. Meanwhile, they have limited entertainment options. A mobile device incorporating FM radio brings a personal music experience as well as access to information. Even a low-end mobile phone is a good media device. And personalization, such as ringtones, is also important, helping to satisfy people’s aspirations.
“With a simple mobile device you can access a huge range of services, from banking to celebrity gossip,” continues Kanjilal. “Services must be relevant, in the local language and tailored to the many different local markets that exist in each country.” Creating and bringing the right services to people will involve all
stakeholders in a new ecosystem that encompasses operators, Internet service providers, infrastructure vendors, handset manufacturers, local companies, healthcare providers, banks and educational establishments.
“Mobile operators are big stakeholders and it is in their own interest to create business models that help to sustain the local content ecosystem. Revenue sharing arrangements must encourage more local content producers to create locally orientated services,” comments Kanjilal.

Regulatory niceties and necessities

One of the most important partnerships in the local ecosystem will be that between governments and the private sector. “Regulators must ensure a level playing field with easy access to the market, it is key to everything else,” explains Mr. Erkki Ormala, vice president, technology and trade policy at Nokia. “Global experience shows that the TCO for consumers is dependent on lowering or eliminating additional costs, such as handset and infrastructure equipment import duties and taxes on services. When this prerequisite has been achieved, other issues such as adopting global network standards and technologies can be addressed. Ormala points to India as a shining
example of what can be achieved by emerging markets through deregulation: “Today, we see India as one of the
fastest growing mobile markets enjoying some of the world’s lowest tariffs. Without regulatory reform this success
would not have been achieved.” Yet telecom's deregulation is no longer enough. As mobile access expands
to encompass advanced services, other issues will come to the fore. “A major disruption comes with the rise of mobile broadcasting services such as delivering TV over 3G networks,” comments Ormala. “With very few exceptions around the world, telecom's and broadcast regulatory authorities are separate. With the convergence of technologies, no longer can we make a clear distinction between services. There is a huge opportunity for emerging markets to leapfrog mature markets to create a regulatory environment more advanced than anything
seen in Europe and the United States.” Clearly there is a lot to think about, and many twists in the road ahead.
But on the journey towards improving people’s lives with information services, there are two things we can be sure of: that the potential for socioeconomic betterment is huge, and that the services themselves will be very different to
the established Internet model seen in mature ICT markets

Through Web Folder Mapping, Workshop for Weblogic removes this IDE restriction by allowing you to map your design time project structure to the layout that would exist at runtime.

Typical Use Cases

In Workshop, web project setup now falls into two types of scenarios when working with existing projects. The first case is the traditional exploded WAR layout. This type of layout has been supported in all previous versions of Workshop and works by either enabling AppXRay on the project, assuming the project exists in the workspace, or importing the existing web application into Eclipse through the project creation wizards.

Web applications that do not conform to an exploded WAR structure and/or are spread out across multiple projects are setup just like any other project but include the additional step of mapping the project folders to their associated web application URI’s.

Setting up Web Folder Mapping

The following example project uses a non-WAR layout and has dependencies in a second project. In this case, the common JSP includes, images, and Struts actions are organized in a different project.

When we enable AppXRay on the project, the Web Folder Mapping wizard enables us to link the design time project structure to the structure that would exist at runtime.

Notice that the conf directory houses the deployment descriptors like web.xml struts-config.xml. At runtime these directories would likely reside in /WEB-INF.

Once the project folders have been mapped, all Workshop features, like AppXRay, WYSIWYG page construction, smart editors, and wizards, are available.

In this example, Struts actions configuration files are defined in both projects. AppXplorer consolidates the actions into a single list yet when we create a new action, we control where the new code resides.

Running with Weblogic Server Split Source

In addition to the support that web folder mapping brings to the IDE environment, we are also able to take this project and debug it on Weblogic Server without having to reorganize or repackage. This is because the web folder mapping information supports Weblogic Server’s split source feature.

Notice that the mapped project is running directly from the workspace onto Weblogic Server 9.2.

When debugging a JSP, the breakpoint maps back to the page source in the appropriate project.

システム運用に携わるみなさん、開発に携わるみなさん、用途/業務、新旧い～ぱいシステムがあって頭を悩ましてらっしゃると思います。
ましてやコストなんていわれても。。。

そんな皆さんのために一つヒントになれば、ということでオラクルのITモダナイゼーションについてDirect Seminarを実施します！
モダナイゼーションというのは既存で利用されているシステム、ソフトウェアなどちょこっと古くなってしまったものを新しい技術で新しいシステムを作り上げていく考えです。

オラクルでは、これを"IT Modernization / ITモダナイゼーション"と呼び価値のあるモダナイゼーションのプランを提供しています。

このモダナイゼーションについて、Oracle Direct Seminarではまず９月に以下の２本を実施します。

9/9 システムを進化させるオラクルのITモダナイゼーション（11：00～12：00）

9/10 SOAと最新COBOLで実現する「アプリケーションモダナイゼーション」（11：00～12：00）

まだ締め切りまで日はあります。ぜひエントリーを！
ITの戦略投資としての観点、システム運用の観点でお話しをいたします。

また、10月以降もさまざま実施していきますので好ご期待！